
It was developed as an alternative to GIF. PNG stands for Portable Network Graphics. Due to the lossy nature of JPG, this image format cannot be an ideal way to store digital photographs or other art files. JPG images compress image data by reducing sections of images. It is a standard for professional photographers. JPG is a file type developed by JPEG, also referring to the Joint Photographic Experts Group. It adopts more advanced and modern compression, allowing digital photographs taken by iPhone, iPad or iPod to be created in smaller file sizes, while keeping higher image quality. As its name implies, HEIC format is a more streamlined way for storing image items. And HEIF stands for High Efficiency Image Format.

HEIC is the image format named by Apple for the new HEIF standard. So What is HEIC and how is this new image format? In iOS 11, Apple announces the HEIF(.HEIC) format to be replacing the JPEG image format.
